lEx  ICthrts 

SEYMOUR  DURST 

'  1 


T 


O  the  dweller  in 
the  closely  -  built 
city,  merely  the 
thought  of  a 
home  in  the  sub- 
urbs brings  with 
it  a  tangible  feeling  of 
rest  and  relief. 
Test  it! 
Lean  back  in  your  office 
chair  some  busy ,  bustling  day, 
close  your  eyes  for  a  second  or 
two,  and  think  of  a  home  in  the 
country — anyone's  home — and  note 
the  real,  momentary  brain-relief  that  comes  to  you  ;  for  in 
those  few  seconds  your  brain  has  strayed  away  from  the 
stuffy  confines  of  an  office,  and  is  rested.  The  brain  must 
have  elbow-room  no  less  than  the  body! 


And  it  is  this  primal  thought,  that  the  mind  needs  elbow- 
room,  that  induced  50,000  New  Yorkers  to  move  out  of  the 
city  limits  last  year.  Out  they  went — out  where  the  sky  was 
bluer,  the  grass  greener,  the  air  purer.  Out  they  went — away 
from  the  row  on  row  of  buildings  that  leaned  up  tight  against 
one  another  for  support — out  to  where  they  could  get  close 
to  the  soil,  where  they  could  build  a  home,  and  where  the 
thought  of  a  '4 city  apartment"  conjured  pity  for  the  person 
so  afflicted.  Out  they  went,  50,000  New  Yorkers  last  year, 
to  build  homes  in  the  suburbs. 


"Ah,"  you  say,  "I  wish  I  was  rich.  Then  I,  too,  would 
move  from  the  stuffy  town  and  build.  But  I  can't  save  a 
cent;  it  costs  me  so  much  to  live  in  New  York  that — " 

Stop  where  you  are;  don't  finish  the  sentence.  We  know 
just  what  you're  going  to  say,  and  it's  wrong — all  of  it  except 
that  it  does  cost  a  lot  to  live  in  New  York. 


UR  part  is  to  show  you  how  easy  it  is  to  own 
your  own  plot  of  ground  in  the  suburbs;  how 
easy  it  is  to  build  your  home  (and  we  help 
you  build,  too) ;  how  easy  it  is  to  follow  in 
the  steps  of  the  50,000  New  Yorkers  who 
moved  to  the  suburbs  and  built  last  year. 
You  needn't  be  rich;  all  you  need  is  a 
little  pluck — a  belief  in  yourself — belief  in  us.    Then  we'll 
do  our  share  toward  that  home  of  yours. 
Listen ! 

Pelhamivood  is  the  "place  to  dwell, 
Between  Mount  Vernon  and  New  Rochelle! 
Pelhamwood  is  the  name  of  the  new  suburb  on  the  main 
line  of  the  New  York,  New  Haven  &  Hartford  Railroad. 
It  is  1^  miles  beyond  the  city  limits,  loi  miles  from  the  Grand 
Central  Station,  takes  30  minutes  by  electric  train,  is  between 
Mount  Vernon  and  New  Rochelle,  and  Pelham  Station  is 

directly  on  the  prop- 
erty. The  success  of 
Pelham,  as  a  high- 
class  suburb,  is  too 
well  known  to  need 
comment. 

The  above  is  the 
story  in  a  nutshell — 
condensed  for  quick 
reading. 

But  it  isn't  all  the 


story,  for  the  greatest  and  best  part  of  the  story  can't  be  told 
in  type — it's  the  sort  of  a  story  that  must  be  seen. 

Think  of  trees — of  tall,  straight,  beautiful  trees  of  oak 
and  elm  and  maple  and  beech.  Think  of  acres  and  acres  of 
trees — of  a  virgin  forest  full  of  trees — of  a  tract  of  land  so 
beautiful,  so  alluring,  that  to  liye  merely  in  a  tent  amid  such 
surroundings  makes  life  worth  while. 

Yet  you  can  build  your  house  there,  for  we  will  help  you 

All  you  need  is  ten  dollars  to  start — the  rest  in  small 
monthly  payments. 

That  initial  payment  of  ten  dollars  giyes  you  your  choice 
of  any  plot  at  Pelhamwood,  big  or  little.  The  plots  have  a 
depth  of  125  to  200  feet,  a  frontage  of  as  much  as  you 
want.    And  all  around  you  are  trees,  trees,  trees! 

On  one  side  of  Pelhamwood  lies  Mount  Vernon;  on  the 
other  side,  adjoining,  is  New  Rochelle.  You  are  surrounded 
by  the  villas  of  the  wealthy  and  the  well-to-do.  But  your 
advantage  over  them  is  manifest — you  can  buy  your  plot  of 
ground  by  instalments — say  a  little  now,  a  little  next  month. 
No  big  sum  must  be  paid  down  at  once,  and  a  bigger  sum 
shortly  afterward,  while  the  specter  of  a  mortgage  hovers 
around  day  and  night.  But  the  buying  of  a  plot  of  ground  at 
Pelhamwood  means 
the  acquiring  of  a 
home  site  within 
30  minutes  of  New 
York,  amid  wonder- 
fully beautiful  sur- 
roundings, and  the 
paying  for  it  on  the 
easy  payment  plan, 
of  which  we  are  the 
originators ! 


You  are  sur- 
rounded —  absolutely 
surrounded  —  by  the 
homes  of  the  well-to-do. 
Schools  and  churches 
are  within  5  minutes' 
walk — trolley  lines  to 
Mount  Vernon  and  New 
Rochelle  pass  Pelham- 
wood.  The  city  of  New 
Rochelle  has  purchased 
some  of  our  property, 
and  will  erect  at  Pel- 
hamwood  a  fine  brick 
school  -  house,  costing 
$80,000.  You  are  not 
off  in  the  wilderness  at 
Pelhamwood — you  are 
in  the  very  center  of 
refinement,  culture  and 
wealth.  You  are  only 
a  mile  and  a  half  from 
the  New  York  City  line 
— 30  minutes  by  train 
to  Grand  Central  depot, 
while  50  trains  stop 
every  weekday  at  Pel- 
ham  Station. 

And  think  of  the 
advantages  you  enjoy. 
No  bridges,  no  ferries, 
no  smoke,  no  cinders. 
A  clean,  cool  ride  to 
Pelhamwood — and  a 
seat ;  for  there  is  no 
overcrowding,  no  strap- 


hanging  on  these  elec- 
tric trains.  There  is 
ample  room  for  every- 
one, and  a  ride  that  is 
a  pleasure  every  minute 
of  the  way! 

Never  in  the  history 
of  real  estate  in  this  big, 
overcrowded,  bustling 
New  York  was  an  op- 
portunity for  invest- 
ment in  a  home  site 
near  to  the  city  so  ad- 
vantageously offered 
you.  For  all  you  need 
to  start  is  a  ten-dollar 
bill — and  a  little  pluck. 
Select  any  plot  you 
wish,  pay  in  monthly 
instalments;  thenyou're 
not  only  saving  your 
money,  but  investing  it 
at  the  same  time. 

We  want  you  to  see 
Pelhamwood.  Come 
as  our  guest — see  the 
improvements  already 
under  way,  the  im- 
provements projected. 
Electric  lights,  tele- 
phone, reservoir  of  pure 
water,  macadam  roads, 
cement  walks  and 
gutters. 


See  the  superb  $35,000  residence 
already  on  the  property — the 
other  beautiful  homes  within 
a  stone's  throw  away.  Seeing 
is  believing,  and  we  want  you 
to  come  and  see — it  won't  cost 
you  a  penny. 

And  when  you  do  see,  you'll 
be  convinced. 

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In  Pelhamwood  you  will  have 
no  undesirable  neighbors.  Wise 
and  helpful  restrictions  guard 
your  interests  as  an  investor. 
Pelhamwood  is  too  close  to  New 
York  to  be  a  44 cheap"  place,  and 
we  safeguard  you,  no  less  than 
ourselves,  by  the  helpful  restric- 
tions we  have  planned.  Why, 
merely  a  short  distance  from  the 
property  is  Travers  Island  and 
the  New  York  Athletic  Club  on 
the  Sound,  at  Pelham  Manor; 
while  even  closer  at  hand  is  the 
Pelham  Country  Club,  with  its 
public  golf  links,  tennis  courts, 
etc. 

Thus  you  may  see  that  merely 
from  the  standpoint  of  location, 
Pelhamwood  is  a  wonderful  home 
site;  that  is,  from  the  fact  of  its 
immediate  surroundings.  But 
add  to  this  that  it  is  superbly 
beautiful  (you  never  saw  such 


trees  in  your  life) ;  that  it  is  only 
30  minutes  from  New  York  on 
the  main  line  of  the  New  York, 
New  Haven  &  Hartford  Road; 
that  its  commutation  fare  is 
$5.85  for  60  trips  to  and  from 
the  Grand  Central  Station;  that 
a  trolley  line  runs  from  Pelham 
to  New  York;  that  the  mere 
paying  of  a  ten-dollar  bill  starts 
you  buying  a  lot  at  Pelhamwood 
— weigh  all  these  advantages  to- 
gether, and  if  you're  a  man  with 
a  fair  share  of  red  blood  in  your 
veins,  you  just  simply  must  en- 
thuse over  this  ideal  location, 
ideal  surroundings,  ideal  invest- 
ment. There  is  no  element  of 
gamble  to  it  —  no  possibility  of 
failure.  If  you  bought  your 
plot  of  ground  at  Pelhamwood, 
and  then  didn't  do  a  blessed 
thing  but  sit  down  and  twirl 
your  thumbs,  the  values  there 
would  rise  just  as  surely  as  Har- 
lem or  Bronx  real  estate  values 
went  soaring  skyward  in  the 
past  fifteen  years.  And  nothing 
under  heaven's  sun  made  this 
possible  except  that  the  city 
had  to  stretch  out,  and  north- 
ward was  the  only  way  it  could 
stretch.  At  Pelhamwood  you 
are  1^  miles  from  the  New  York 
City  line,  and  a  Pelhamwood  plot 


a  few  years  from  now  will  be 
worth  what  a  Harlem  or 
Bronx  lot  is  to-day ! 

Impossible,  yon  think! 
Well,  the  only  way  we 
judge  the  future  is  by  the 
past. 

And  real  estate  is  no  ex- 
ception to  the  rule. 

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But— and  this  is  very 
vital — don't  delay  if  you 
would  buy  at  Pelhamwood. 
First  comers,  naturally, 
have  first  choice.  And  by 
every  means  in  our  power,  as 
a  result  of  long  experience, 
we  make  it  easy  for  you  to 
become,  first,  a  land-owner; 
second,  to  build  vour  own 
home.  Mr.  Clifford  B. 
Harmon,  the  projector  of  Pelhamwood,  has  had  for  the  past 
twenty-two  years  a  large  share  in  the  development  and 
success  of  over  100  suburbs  in  the  following  principal  East- 
ern cities:  Philadelphia,  New  York  City,  Brooklyn,  N.  Y., 
Baltimore,  Md.,  Buffalo,  N.  Y.,  Harrisburg,  Pa.,  Newark, 
N.  J.,  Columbus,  O.,  Providence,  R.  I.,  Rochester,  N.  Y., 
Springfield,  Mass.,  Auburn,  N.  Y.,  Cincinnati,  Ohio,  Boston, 
Mass.,  Washington,  D.  C,  Pittsburg,  Pa.,  Portland,  Me., 
Hartford,  Conn.,  Syracuse,  N.  Y.,  New  Haven,  Conn., 
Scranton,  Pa.,  Lowell,  Mass.,  Pawtucket,  R.  I.,  New 
Britain,  Conn.,  Lynn,  Mass.,  and  Detroit,  Mich. 

And  Mr.  Harmon's  success  has  been  shared  by  his 
customers.  To-day  he  unhesitatingly  goes  on  record  to 
say  that  never,  in  his  business  career,  has  he  had  so 
wonderful  a  property 
as  Pelhamwood,  or  one 
that  promised  so  much 
for  his  customers. 

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Hut  your  safe- 
guards ?  They  are 
many.  Listen! 


r 


TITLE 

GUARANTEED 

Before  we  invested 
hundreds  of  thousands 
of  dollars  in  Pelham- 
wood, we  found  out 
positively  that  the  title 
was  free  and  clear.  The 
Title  Guarantee  and 
Trust  Company  have 
carefully  examined  the 
title  of  Pelhamwood, 
and  have  insured  it  to 
us,  and  for  a  small  sum  will  issue  individual  policies 
to  each  customer. 

CONTRACT  NON-FORFEITABLE 

Where  a  lot  purchaser  at  Pelhamwood  shall  be  unable, 
in  consequence  of  being  out  of  employment,  resulting  from 
ill  health  or  other  reasonable  cause,  to  make  his  payments 
regularly,  his  account  will  be  kept  in  good  standing  simply 
by  the  payment  of  a  small  amount  on  each  lot  per  month. 

FREE  DEED  IN  CASE  OF  DEATH 

Should  a  purchaser  die  before  his  payments  have  been 
completed,  his  heirs  will  be  given  a  deed  for  the  property 
without  further  cost;  provided  (1)  that  he  was  under  sixty 
years  of  age  and  in  good  health  at  the  time  of  purchase;  (2) 
that  payments  had  never  been  thirty  days  in  arrears;  and 
(3)  that  two  years  had  elapsed  since  date  of  purchase.  Should 


a  purchaser,  who  was  under  sixty  years  of  age  and  in  good 
health  at  the  time  of  purchase,  die  within  two  years  from  date 
of  purchase,  and  his  payments  not  have  been  at  any  time  thirty 
days  in  arrears,  all  money  paid  by  him  will  be  returned  with 
interest  at  the  rate  of  6  per  cent,  per  annum. 

$24,500  IN  GOLD  TO  BUILDERS 

To  stimulate  the  man  who  wants  to  build  his  home 
at  Pelhamwood — for  the  more  houses  there,  the  greater 
your  plot  increases  in  value — we  offer  the  following  prizes 
as  incentives  to  early  builders: 

First  10  villas  costing  not  less  than  $10,000          $500  each. 

First  10  villas  costing  not  less  than    $9,500          $450  each. 

First  10  villas  costing  not  less  than    $8,000          $400  each. 

First  10  villas  costing  not  less  than    $7,000.  .  .  .  $350  each. 

First  10  villas  costing  not  less  than    $6,000          $300  each. 

First  10  villas  costing  not  less  than  $5,000.  .  .  .  $250  each. 
First  10  villas  costing  not  less  than    $4,500.  .  .  .  $200  each. 

TO  COME  UNDER  THIS  OFFER,  HOUSES  MUST  BE  STARTED  BEFORE 
SEPTEMBER    1ST     1909,   AND  COMPLETED  BEFORE    FEBRUARY    1ST,  1910 

FREE  TRANSPORTATION  TO  NEW  YORK 

To  the  head  of  each  family,  who  begins  building  at  Pel- 
hamwood before  June  1,  1909,  and  completes  same  before 
January  1,  1910,  we  will  give  free  transportation  for  one  year 
between  Grand  Central  Station  and  Pelhamwood. 

I  unhesitatingly  go  on  record  to 
say  that  never  in  my  business 
career  have  I  had  so  wonderful 
a  property  as  Pelhamwood,  or  one 
that  promised  so  much  for  my 
customers. 


